Crypto App ‘hi’ Partners with Mastercard to Launch NFT Customizable Debit Card


Quick take:

  • The hi debit card is available to hi members in over 25 EEA countries, including the UK.
  • Only Gold members and above are eligible for NFT customization.
  • Supported NFT collections include CryptoPunks, Moonbirds, Goblins, Bored Apes, and Azukis.

hi, the crypto and fiat financial app, launched the world’s first debit card with NFT avatar personalization in partnership with Mastercard. This allows eligible cardholders to customize the face of their debit cards with the NFT avatars they own.

Available to hi members in over 25 EEA countries, including the UK, the hi debit card comes in six variations with different benefits depending on the level of membership on the platform. Users can get hi membership by staking hi’s native token from the equivalent of €10.

Benefits include the ability to spend fiat, stablecoins, and other crypto at any Mastercard merchant globally, 1-10% cashback on spending, cashback on between 1-20 digital subscriptions, Card funding instantly via SEPA or FPS with Euros or British Pounds using a personal IBAN hi.

“Not only are NFT cards amazing, but it’s a great way for people to show which community they belong to online, but in the real world,” says Sean Rach, co-founder of hi. “The flexibility to spend fiat, stablecoins or other cryptos, combined with attractive financial and lifestyle rewards, makes us confident that our card is a game-changer in the market.”

However, only hi Gold members and above will be eligible for NFT avatar customization, which will support a limited range of NFT collections including CryptoPunks, Moonbirds, Goblins, Bored Apes, and Azukis. NFT owners will be prompted to verify that they own the NFT in order to request card personalization.

“As consumer interest in crypto and NFTs continues to grow, we are committed to making them an accessible payment choice for communities that want to use them. We are proud to work with hi to continue to drive the innovation in the market and allow these customizable cards to have the safety and security you expect from Mastercard,” said Christian Rau, Senior Vice President, Crypto and Fintech Enablement at Mastercard.

Mastercard has worked to drive widespread adoption of NFTs through partnerships with various Web3 platforms. It partnered with Coinbase in January to allow users to pay for NFTs using Mastercard credit/debit cards. In June, Mastercard announced a cross-platform partnership with Immutable X, Candy Digital, The Sandbox, Mintable, Spring, Nifty Gateway, and Web3 infrastructure provider MoonPay to enable NFT commerce on Web3 platforms.

Additionally, the financial services company filed Web3 trademark applications in April to offer financial services in the metaverse.

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