HEB launches new debit card that offers cash back and other benefits


The HEB Debit Account offers a spending and savings account with no monthly fees to maintain it.

SAN ANTONIO – One more reason why everyone loves their HEB.

The Texas grocery chain has launched a debit account program that will offer customers 5% cash back when purchasing eligible HEB-branded products.

The HEB Debit Card can be used anywhere Mastercard is accepted, with benefits such as free cash withdrawals at HEB-branded ATMs, no monthly fees to maintain an account, get paid up to two days early with direct deposit and more.

The cash back benefit will be on items from the HEB family of brands on products such as:

  • HEB brand products
  • Hill Country Rate
  • simple meal
  • Field & Future by HEB
  • Welcome by HEB
  • Kodi, Cocinaware
  • HEB Kitchen & Table
  • GTC

The cashback amount will be automatically issued to your HEB Debit account after purchase. The cash back program is only available for purchases of eligible items at HEB stores and on heb.com for curbside and door-to-door orders.

“At HEB, we are always looking to provide Texans with more ways to save,” HEB vice president of marketing Ashwin Nathan said in a press release. “With the HEB Debit Card, customers can enjoy a more rewarding shopping experience that allows them to keep more money in their pockets while enjoying valuable perks and benefits.”

You’ll also be able to add funds to your debit account by linking another debit card which makes funds available in minutes, or by signing up for direct deposit to get paid up to two days early.

You will be able to use the mobile app to check your balance, view transaction history, manage alerts and more.

Registration is only available online and cannot be done in store.

For more information, visit hebdebit.com.

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