As our daily lives become increasingly dependent on smartphones, we have to ask ourselves, “Is there value in having desktop banking as part of your strategic product development planning?” The answer is not easy. Here, we address some key issues surrounding mobile versus desktop as it relates to credit union internet banking.
Mobile banking services are increasing in availability and popularity. There has been a huge growth in mobile banking for activities such as balance enquiries, transfers, mobile payments and remote check deposit. Young members of credit unions will find these options indispensable and will likely only use a financial institution that offers them. However, for older members, mobile banking can seem dangerous, and entering information into small fields on a phone can be difficult. This highlights the need for a dual strategy, as individual preferences determine the use of mobile and/or desktop banking.
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